The Fast Track To Success
Experienced businessman Lee Guestford was no stranger to running his own business when he discovered the Countrywide Signs franchise model – having previously run two limited companies and four sole trading firms in markets as diverse as soft drink delivery, motorcycle accessories and fascia installation.
Seeking new self-employed opportunities at the start of 2015, Lee went along to the Franchise Show in Birmingham and began seriously researching the possibility of becoming a franchisee. Just a month later he had invested in a Countrywide Signs franchise based around West Bromwich – taking over from the previous owner who had unfortunately fallen ill.
“With a lot of franchises I considered – the message seemed to keep changing – but with Countrywide Signs the potential was consistent, as was the insistence that it was hard work,” says Lee. “The opportunity and business model was also easy to understand, the market was clear cut - and future issues such as how online estate agents would not affect the business model were addressed early on. So the honesty from the team convinced me it was the right opportunity.”
As someone with experience building and running several businesses, Lee also appreciates the benefit of having the right systems and processes in place to run a successful operation. “In this context the training I received in the field was excellent,” says Lee, “and the client management technology is phenomenal – it puts you leaps and bounds ahead in terms of providing an extra special service.”
When he’s not hard at work managing his new franchise, Lee loves nothing more than track racing his 1000cc superbike or catching up with some adrenalin pumping computer games with his grandkids – proving this enterprising entrepreneur never really slows down.
“What impresses me about the Countrywide Signs model is that it has scope to grow beyond where I originally envisioned it,” says Lee. “I want at least three vans on the road and will see where I go from there.”
And what advice would this highly driven franchise owner have for anyone considering investing in a Countrywide Signs business? “Do your research and talk to franchisors,” concludes Lee. “Make sure the message stays the same – if you keep hearing different things from different people and if some of it sounds too good to be true – it probably is and you should walk away. There are good opportunities out there and this is one of the best in my opinion.”
“The honesty from the team convinced me it was the right opportunity for me."
"As someone who has built and run several businesses I am aware of the struggle to identify the right systems and processes to run a business successfully. I also know the time it takes to develop technology to help you to win business and to run the your business efficiently – that is all there with Countrywide Signs from the start and I appreciate the head start that gives me as a new business."